Free tools
Marketing calculators
CTR, conversion rate, CPC, CPM, CPA, ROAS, ROI and budget calculators with worked examples.
CTR CalculatorCalculate click-through rate from clicks and impressions, or work back to the clicks you need.Conversion Rate CalculatorWork out conversion rate, the visitors needed for a goal, and the effect of an improvement.CPC CalculatorCalculate cost per click from spend and clicks, or estimate spend and clicks from a target…CPM CalculatorCalculate cost per thousand impressions and the impressions or spend that follow from it.CPA CalculatorCalculate cost per acquisition and check whether it fits your target and margins.ROAS CalculatorCalculate return on ad spend, the break-even ROAS for your margin, and the revenue a budget…ROI CalculatorCalculate return on investment for marketing campaigns, with net profit and payback.Marketing Budget CalculatorEstimate a marketing budget from revenue and see an editable split across channels.Email Open & Click Rate CalculatorCalculate open rate, click rate, click-to-open rate, unsubscribe and bounce rates for a campaign.Website Engagement & Lead Conversion CalculatorModel the funnel from visitors to leads to customers, with engagement rate, cost per lead and…