Click-through rate is clicks divided by impressions. Use it for ads, email, organic search listings and social posts.
Marketing calculators
CTR Calculator
Calculate click-through rate from clicks and impressions, or work back to the clicks you need.
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Frequently asked questions
How is CTR calculated?
CTR = clicks ÷ impressions × 100. For example, 250 clicks from 10,000 impressions is a 2.5% CTR.
What is a good CTR?
It varies widely by channel, intent and position. Compare against your own history and similar campaigns rather than a single benchmark.