ROI shows profit relative to cost. Enter revenue and total cost, including tools and labour, for an honest picture.
Marketing calculators
ROI Calculator
Calculate return on investment for marketing campaigns, with net profit and payback.
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Frequently asked questions
How is ROI calculated?
ROI = (revenue − cost) ÷ cost × 100. $12,000 revenue on $8,000 cost is a 50% ROI.
ROI vs ROAS: what is the difference?
ROAS compares revenue to ad spend only. ROI compares profit to all costs.