Conversion rate is conversions divided by visitors. The tool also shows what a lift in conversion rate would mean in extra conversions.
Marketing calculators
Conversion Rate Calculator
Work out conversion rate, the visitors needed for a goal, and the effect of an improvement.
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Frequently asked questions
How is conversion rate calculated?
Conversion rate = conversions ÷ visitors × 100. 40 sales from 2,000 visitors is 2%.
Should I use sessions or users?
Either works if you stay consistent. Compare like with like over the same period.