ROAS is revenue divided by ad spend. The tool also calculates break-even ROAS from your gross margin.
Marketing calculators
ROAS Calculator
Calculate return on ad spend, the break-even ROAS for your margin, and the revenue a budget could earn.
Loading tool…
Privacy: this tool runs entirely in your browser. What you type is not uploaded or stored.
Frequently asked questions
How is ROAS calculated?
ROAS = revenue from ads ÷ ad spend. $5,000 revenue on $1,000 spend is 5x (500%).
What is break-even ROAS?
Break-even ROAS = 1 ÷ gross margin. With a 40% margin you need at least 2.5x to cover ad costs.