CPA is how much you spend to win one customer or conversion. Compare it with customer value to see if a campaign is sustainable.
Marketing calculators
CPA Calculator
Calculate cost per acquisition and check whether it fits your target and margins.
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Frequently asked questions
How is CPA calculated?
CPA = total cost ÷ number of acquisitions. $2,000 for 50 customers is a $40 CPA.
What is a good CPA?
A CPA is good when it is comfortably below the profit you make per customer.