Enter your campaign numbers to see the standard email metrics. Remember that privacy features in email apps can inflate open rates.
Marketing calculators
Email Open & Click Rate Calculator
Calculate open rate, click rate, click-to-open rate, unsubscribe and bounce rates for a campaign.
Loading tool…
Privacy: this tool runs entirely in your browser. What you type is not uploaded or stored.
Frequently asked questions
How is open rate calculated?
Open rate = unique opens ÷ delivered emails × 100. Delivered = sent minus bounces.
Why are click rates more reliable than open rates?
Some mail apps pre-load images, which can count as opens. Clicks reflect real interaction.