Cost per click is total ad spend divided by clicks. Use it to compare campaigns and plan budgets.
Marketing calculators
CPC Calculator
Calculate cost per click from spend and clicks, or estimate spend and clicks from a target CPC.
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Privacy: this tool runs entirely in your browser. What you type is not uploaded or stored.
Frequently asked questions
How is CPC calculated?
CPC = total cost ÷ number of clicks. $500 for 400 clicks is $1.25 per click.
Is a lower CPC always better?
Not necessarily. Cheap clicks that never convert cost more than expensive clicks that do. Check cost per acquisition too.