Enter traffic, engagement, lead and sales numbers to see each funnel step, where it leaks and what it costs.
Marketing calculators
Website Engagement & Lead Conversion Calculator
Model the funnel from visitors to leads to customers, with engagement rate, cost per lead and revenue.
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Frequently asked questions
What is engagement rate?
In Google Analytics 4, engagement rate is the share of sessions that lasted over 10 seconds, had a conversion event or had at least two page views.
How do I find the weakest step?
Compare step-to-step rates. The lowest rate relative to your expectations is usually the best place to test improvements.