Enter revenue and the percentage you plan to invest, then adjust the channel split. It is a planning aid, not a prediction.
Marketing calculators
Marketing Budget Calculator
Estimate a marketing budget from revenue and see an editable split across channels.
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Privacy: this tool runs entirely in your browser. What you type is not uploaded or stored.
Frequently asked questions
What percentage of revenue should go to marketing?
Many small and mid-sized businesses plan roughly 5 to 15% of revenue, depending on stage, margins and goals. Treat it as a starting point.
Can I change the channel split?
Yes. Edit the percentages; the tool warns if they do not add up to 100%.