CPM is the cost of 1,000 ad impressions. It is common for display, video and social advertising.
Marketing calculators
CPM Calculator
Calculate cost per thousand impressions and the impressions or spend that follow from it.
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Frequently asked questions
How is CPM calculated?
CPM = cost ÷ impressions × 1,000. $300 for 100,000 impressions is a $3 CPM.
Does CPM include clicks?
No. CPM prices exposure only; pair it with CTR to estimate clicks.