Before going into further detail about what Black Hat SEO is, it is necessary to understand what white hat SEO is all about. White hat SEO is a type of SEO, which tries to give the best results possible to the clients. In contrast, black-hat SEOs use a variety of techniques and methods which are not only unethical but also make sure that the website never ranks higher than the SERP. An Introduction to Black Hat SEO can be of great help when one is trying to decide if they should use black hat or white hat methods for their SEO campaigns.

One of the most important things to know before learning about how to do black-hat SEO is that using black hat techniques may cause the site to be banished from the search engine ranking sites. In fact, some search engines actually penalize such sites. Black hat SEO will not only prevent your site from being listed on the first page of the search engines, it will also make sure that your site is permanently banned. This means that you will not be able to use the same URL in the future and will also have to pay for any cost-per-click and PPC costs incurred. An Introduction to Black Hat SEO will therefore require that you at least know what white hat techniques are!

One of the most popular techniques of black hat SEO is link farming. In this technique, one will create as many links pointing to his own website as possible. These links will be placed on other websites and articles which contain these links. Thus, whenever a person searches for the particular topic that your website is covering, your site will appear during the top 10 results. In order to be successful in this method, one must ensure that the links he creates are from reliable sources and that his website is not a scam. If you want to learn more about link farming, an Introduction to Black Hat SEO will be of great help.

Another important point to note is the text or the Meta tag that you will include in your website. These tags will be included in the HTML code which determines how the site will be viewed. Thus, it is necessary that you become familiar with the various methods that are involved in text or Meta tagging in order to improve your site’s ranking. An Introduction to Black Hat SEO will definitely give you the basic knowledge about these elements.

Once you learn about the various techniques used by SEO experts, you can then go about designing your website and making sure that the text or Meta tags give a better presentation. Black Hat SEO involves submitting the site to search engines manually. Although this process will require more time and effort, it will be very beneficial in the long run. You can always ask the assistance of an experienced SEO firm if you are not very sure about Black Hat SEO and its various aspects.

When you make use of such methods, it is necessary that you get links from various other websites. This way, it will improve your website’s ranking on the search engine results pages. Links will increase the traffic to your site as more people will be able to access your site. It is advisable that you do a proper keyword research before using any of these techniques so that you can avoid getting bad reviews and penalized. This can only be done by knowing your competitors’ websites.

Black Hat SEO involves creating back links to your site. These links are created using different methods. One of the common ways of creating back links is through using article submissions on article directories. However, this method is frowned upon by search engine algorithms since it can easily be replicated by other sites. If you really want to use this method, it is important that you submit original and unique articles.

Link exchange is another method of creating back links. However, this involves exchanging links with websites who are not related to yours. You can also hire the services of SEO firms in order to improve the popularity of your website through the creation of quality content articles.


Keerthana is the Managing Director at After many years of making it and breaking it in the freelance world, she now mentors new writers who want to take their careers to the next level.

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