If you are a webmaster, you know that Google is constantly changing their algorithm, and this change can be very frustrating for website owners. You have spent many hours implementing your SEO strategy, only to see your rankings go down. This makes it very difficult to get your site noticed over the other competitors in your niche. It’s now time to take an SEO breathe and start using advanced strategies to help improve your search engine rankings.

One of the most important things any webmaster can do is remain on top of Google’s changes. Google updates its algorithm on a regular basis, and staying on top of this game is key. One of the most effective strategies is to study how the major search engines update their algorithms. By studying what the search engines are doing, you can easily implement your own tactics into your site. One of the best places to find out what the search engines are looking for is Google Trends.

After you’ve figured out the major search engine changes, you’ll need to find some additional ways to improve your sites ranking. One of the more advanced tactics is to use content marketing. Content marketing involves creating original, keyword-rich articles and submitting them to article directories. This tactic will allow you to not only improve your rank, but also spread the word about your site.

Another advanced strategy that is sometimes overlooked is to submit your site to a few different directories. The main reason this is done is because it allows you to receive a lot of different PR from the various back links that are associated with your site. Back links are important for search engines because they determine where your site will rank within the search results.

As you continue to implement these advanced SEO tactics for better rankings, it is important to monitor your progress. You should be keeping an eye on how your site is ranked within all of the major search engines. It is also a good idea to compare your current rankings to the rankings that you were used to having. There is no need to dwell on past rankings, but it is a good idea to take a look and make any necessary adjustments. You may find that making just a couple of these adjustments can give you the jump you need to achieve even greater success.

Another method that is often overlooked is to write press releases about your site. A press release is essentially an announcement of some sort. Writing one does not have to be difficult. All you have to do is find a press release software that will allow you to add your keywords, create a professional headline and fill in the details. The writing itself is very easy and the power of this particular technique is that you can actually get some better rankings for your site.

Paying a website to build a profile for you is another option that many people do not think of. There are several companies that offer this type of service. The basic concept behind them is to build what is known as a backlink profile for your site. A backlink profile is simply a page on a website that contains information about you and your company. The more backlinks that you have surrounding your site, the better the rankings will be and the more visitors you will have visiting your site.

If you want to use advanced seo techniques in order to achieve better rankings, you should do your homework. You should take a look at the ranking of sites that are similar to yours. Also, try to find out what the ranking of sites that are in direct competition with you currently are. These two factors combined can lead to some amazing results. You may not be able to dramatically improve your ranking overnight, but if you stick with it you can start seeing results in a matter of weeks.


Keerthana is the Managing Director at digitalkirk.com. After many years of making it and breaking it in the freelance world, she now mentors new writers who want to take their careers to the next level.

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