Social Commerce is a powerful marketing strategy that enables websites to market their products effectively. If your website isn’t using Social Commerce, you are leaving it wide open to traffic theft. It may seem complicated at first, but once you understand the basics, it’s easy to get started. With just a few simple steps, you can set up your own store and gain the advantage of millions of potential customers! For example, here are a few important details you need to know when using Social Commerce:
Add Social Commerce capabilities to your website immediately after setting up your store. You don’t want to wait for customers to come to your site before adding Social Commerce. You want people to be able to buy right away from your site, so they can buy your products right away. If they can’t purchase right away, chances are they won’t finish purchasing your products, which is essentially the point!
Don’t add too many product pages. This is a problem for many stores, because they end up with a lot of products listed on their pages. The goal is to have as few products listed in your store as possible, so your sales will increase. If you have to include a bunch of products on your pages, this is counterproductive to your goal.
Use keywords in your product descriptions. The best way to generate sales is to build trust and loyalty between you, your product, and your customer. One of the ways you do that is by building trust and loyalty through keywords in your product descriptions. Make sure your product description includes keywords that describe your product. If you don’t use keywords, you won’t help your ranking with Google and will drive potential customers away rather than attracting them!
Have an opt-in form on your store. This is very important. Don’t make your potential customer assumes you have a store without an opt-in form. This will drive them away rather than encourage them to sign up! Also, consider including an opt-in form on all of your web pages. Your sales will skyrocket!
Make your page easy to navigate. Customers who aren’t familiar with the shopping process will quickly leave your site. This makes your customers feel more comfortable purchasing from you. It also means that you are more likely to earn their trust!
Add a “order now” button on every page of your site. You can also add other methods of communication, such as email to request a quote or inquiry. Allowing your customers to make their purchase online gives you one more opportunity to make a sale.
All of these tips are helpful. Do them in conjunction with each other and you will reap great rewards. You will be able to enjoy great sales, and you will be building trust with your customers! This is what social commerce is all about!
Don’t forget to reward your customers for being loyal to your business. Have a page specifically dedicated to thanking customers for being part of Social Commerce. Post each purchase, along with a message that thanks them for their purchase. You could also send them occasional emails with great information. It is well worth it!
You can also offer special discounts or freebies as a way to attract more sales. Offer customers a coupon code for a percentage off their order or an eBook download. You can use this as a sales page as well. Just be sure you provide a link to the sales page in the email you send them. They will be happy to click on it.
Take full advantage of all the tools available to you. There are many social networking sites that allow you to share information about your business. You can even create profiles for your customers to get to know you even better! Social commerce makes it easy to make friends and build relationships with people you would never otherwise be able to reach.
In the end, creating profiles for your customers and building strong relationships will help you succeed online. You have to be proactive if you want to see results. That is why it is so important to start social commerce strategies right now. If you wait, you may find yourself fighting a losing battle. You don’t want that!