Author: digitalkirk

DevOps makes collaborations a breeze for otherwise siloed operations and development teams. However, there are challenges to DevOps integration into your process flow. There are many challenges, whether it’s test automation, adjustment of workflows, or resistance to the new DevOps culture. This is where DevOps tools help you with advanced automation, and streamlined process flows. Take an example of Docusign’s DevOps adoption. The nature of Docusign’s business which is based on digital contracts and signatures made CI/CD a challenge. On top of the CI/CD challenges, signature approval rates and accuracy meant everything in their operations. So, they used a tool…

If there is something that you should keep in mind when you start your own website, then it is to ensure that it is able to be visible to the target audience. Unless you are making efforts to make the website or blog site rank higher in the search engine results page of the target audience, you will not be able to improve the brand awareness of your website. This is the reason why owners of businesses and marketers make sure that website ranking is one of the most important parts of their strategy. If you want to improve the…

Surely you have visited many websites and remember a pop-up that asks you about cookies, or more specifically asks for your consent (or not) for the installation of cookies , or if you have looked in more detail, you have probably seen in the bottom a link to the privacy policy and cookies and, in some cases, one more with the terms and conditions. And now you may be wondering what you really have to do with all these issues… Or do you already have your website for your online store and have not yet thought about the legal issues due to…

Who doesn’t have WhatsApp? 98.5% of smartphones in Spain have installed it and regularly use it for fast and effective communications. Other statistics show that 96% of people prefer chatting to talking on the phone. The key is to make it easy for our customers and bet on the communication system they prefer. Its uses can be various, from receiving orders, reservations or various inquiries about our products or going the other way, that is, informing our customers of news or products exclusively for them. The trick is to segment needs, work on the communication style and get valuable information to the customer. Neither as…

Publicize a new business project, convince potential financiers to become shareholders in an SME or find allies to start a business collaboration. These are some of the virtues that have made the Canvas Model one of the best systems for communicating a company’s strategy in an attractive and visual way, allowing the feasibility of an idea to be evaluated quickly and efficiently. Origin and structure of the Canvas model After the publication in 2010 of the Business Model Generation , prepared by Osterwalder and Pigneur, the Canvas has become one of the most used tools by entrepreneurs and businessmen from all over the world. It is…

The control of expenses in an SME is essential at any stage of the business in which we find ourselves. Properly managing them enables liquidity to be improved and, with this, to be able to meet both short-term financial commitments and the allocation to reserves with a view to making future investments to ensure growth. Neither the expenses nor, in general, the accounting, are a fixed and invariable picture, but rather fluctuate from time to time, by virtue of both the decisions made within the company and the economic and market situation that occurs. Fixed expenses and variable expenses Not all expenses…

Surely in the most difficult moments of your entrepreneurship , when you fail to close that long-awaited contract, or when sales are down, you have asked yourself: why do others have more opportunities to do business than me? What am I doing wrong? The answers we can give ourselves are many. “I don’t know how to sell.” “I don’t have enough money to do more advertising.” “I’m not lucky.” “I need better contacts…” And indeed, as the experts explain, relationships are the basis of any successful project. The key is in how we use them in our favor. Because it’s not just about having a growing contact list, or…

Having an Internet page is no longer exclusive to large companies that manage millionaire budgets; now any micro, small and medium business can create their website with administration, hosting and domain for one year with the Connect your Business program . Connect your Business is an initiative of Google , the SME Institute and other organizations, launched in January 2012. Its objective is to promote the growth and development of SMEs in Mexico , and 13 months after its foundation , more than 52,000 companies have registered they are consolidating the dream of using the Internet as a business platform . Now, the lack of resources is no longer an excuse for not having a web page,…

Few clients, lack of leadership, problems between partners, entry to the market of a stronger competitor… There are many reasons why a company can disappear . But do you know which is the main one? That it is not profitable . And this is a fact that many entrepreneurs tend to ignore. The profitability of a business is directly connected to the lack of control over expenses: quite a common situation, especially when sales are high and then there are no cash problems; but one day the clients stop arriving and the income drops drastically. Or when doing the accounts after months, the owners discover that, in reality, they are…

After two turbulent years for SME entrepreneurs and businessmen , the time for recovery has come: in the surviving businesses there is an optimistic and hopeful climate; but also a clear idea that there are many challenges ahead and that to recover growth we must work on strategies focused on internal improvements and external opportunities. Like any crisis, the pandemic revealed the true capacity of companies to adapt to new scenarios and compete . For this reason, it opened the door to detect red flags, improve processes and strengthen the financial health of businesses. That is what determined entrepreneurs are focused on today: growing again. After running…