Author: digitalkirk

Keerthana is the Managing Director at digitalkirk.com. After many years of making it and breaking it in the freelance world, she now mentors new writers who want to take their careers to the next level.

Few clients, lack of leadership, problems between partners, entry to the market of a stronger competitor… There are many reasons why a company can disappear . But do you know which is the main one? That it is not profitable . And this is a fact that many entrepreneurs tend to ignore. The profitability of a business is directly connected to the lack of control over expenses: quite a common situation, especially when sales are high and then there are no cash problems; but one day the clients stop arriving and the income drops drastically. Or when doing the accounts after months, the owners discover that, in reality, they are…

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After two turbulent years for SME entrepreneurs and businessmen , the time for recovery has come: in the surviving businesses there is an optimistic and hopeful climate; but also a clear idea that there are many challenges ahead and that to recover growth we must work on strategies focused on internal improvements and external opportunities. Like any crisis, the pandemic revealed the true capacity of companies to adapt to new scenarios and compete . For this reason, it opened the door to detect red flags, improve processes and strengthen the financial health of businesses. That is what determined entrepreneurs are focused on today: growing again. After running…

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Agustín Reyes Ponce is considered one of the most important figures in the theoretical-practical field of business in Latin America, as well as being the largest Hispanic consultant during the first half of the 20th century. Reyes Ponce tells us that the main task of the administration is to interpret the objectives that are proposed in the business or organization, and these must be transformed into planned or organized actions that allow us to achieve the objectives that we have set for ourselves. At the end of the day, we can see any administrative process as a tool that has…

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Business strategy: When starting a project it is easy to forget about strategic planning , we believe that by finding a need to cover in the market and providing the product or service, we will have success and sustained growth. Perhaps we will start well, but if there is no minimum 3-year planning, it is 100% certain that we will not sustain growth . Making a strategy increases the possibility of success and growth . It is important to research and analyze the market, the competition and the trends , which will provide us with the bases and tools to generate a long-range vision . Generally, companies develop their strategy based on…

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For an entrepreneur starting their business or focused on growing their business, personal savings are always at the bottom of their list of concerns . However, it is important to think about this fundamental factor for the financial health and future of any person from the beginning. When we are our own boss, there are no bonuses, bonuses or paid vacations. And then it becomes more complicated to save for contingencies . Nor do we have a guaranteed retirement, since contributions to the Retirement Fund Administrator (Afore) are no longer automatically deducted from our salary. And this concern becomes even more urgent if we take into account the crisis that…

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If you have a retail business, whether it is a physical store or an ecommerce, seasonal marketing   is one of the strategies that you cannot leave out to boost sales. Because it is on special dates of the year when brands have more opportunities to connect with the hearts of their audiences . Easter is approaching and you are surely wondering what kind of campaigns you can develop to impact your customers and drive their purchasing decisions. It does not matter if you do not sell food or decorative items related to this religious holiday, the next few days will also be for rest, family reunion…

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Eight tips for marketing on TikTok : Take advantage of trends Create a custom challenge master the algorithm Collaborate with influencers Authenticity, honesty and clarity Interact with the TikTok community Tell a story fun above all This is the social media platform that is causing a furor. Taking into account that 14 million people in Spain have already downloaded the application, TikTok could become the ideal tool to boost your business. From gyms publishing dances as “mini-workouts” to retailers creating branded challenges, local businesses can and are seizing the opportunity to unleash their creativity with their marketing .  Considering that 41% of users in Spain between 16-24 years use the…

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Email marketing, or email marketing, is a proven strategy for small businesses trying to build customer loyalty and promote their products and services. A survey in the US revealed that about 35% of marketers email their customers frequently  . Although most of these companies are big brands, small businesses also have the opportunity to gain a foothold and engage with their customers on a whole new platform. Considering that 73% of millennials  prefer to receive messages from companies through email over other marketing channels, this could be the perfect time to invest in email marketing. The good news is that it’s very easy to set up your…

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The WhatsApp beta for Windows 11 and 10 is based on Microsoft’s Universal Windows Platform (UWP). The app is still in beta, but it has some solid features and works well. Recently, the WhatsApp for Windows beta got some useful features, including the ability to send voice memos and pause and resume voice memos. WhatsApp Beta adds and continues and now allows you to pause the audios Pausing and resuming voice memos is an essential feature . Especially with those eternal audios that require us to be on the phone for a long time. In addition, it also allows us to obtain a summary of the voice note before sending it. So if…

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Artificial Intelligence is here to stay. We are seeing a multitude of advertisements, products and services that benefit from the use of AI. But, Microsoft is applying this technology to Windows 10 as well . One of those fields is the update area. Windows 10 updates will keep getting better The presence of Artificial Intelligence in Windows 10 came a long time ago. Microsoft is aware of the potential of this technology and wants integrate it into the company’s different services . AI has been applied to Windows 10 updates to designate which computers should receive the updates first. From Microsoft they indicate that they have seen increased customer satisfaction ,…

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