Local search favours businesses that are relevant, close to the searcher and well known. You cannot change the second, but you can improve the other two.
Step 1: Your Google Business Profile
- Use your real business name (no keywords added).
- Choose the most accurate primary category.
- Add opening hours, services, photos and a short description.
- Keep it updated, including holiday hours.
Step 2: A location page that helps
Create a page for each real location with your address, hours, directions, parking or transport notes, photos and the services offered there. Embed a map and link to it from your profile.
Step 3: Reviews and reputation
Ask customers after a good experience, make it easy with a direct link, and reply politely to every review. Never buy reviews or reward only positive ones.
Step 4: Consistency
Your business name, address and phone number should match across your site, profile and directories. Fix inconsistencies when you find them.
