UTM parameters let analytics tools attribute visits to campaigns. Fill in source, medium and campaign and the tool builds the final link.
SEO tools
UTM URL Builder
Add UTM campaign parameters to any link and copy a clean, correctly encoded URL.
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Privacy: this tool runs entirely in your browser. What you type is not uploaded or stored.
Frequently asked questions
Which UTM fields are required?
Google Analytics expects source, medium and campaign. Term and content are optional.
Should I use UTMs on internal links?
Avoid it. UTMs on internal links can overwrite the original traffic source in analytics.